Question: Read the article and perform the following:
Article: The Future of Shopping (By Darrell K. Rigby)
(a) summarize the article
(b) discuss the article applying at least two of the assigned readings.
See below-and the relevant concepts covered in class. Three and a half double spaced pages in MS Word form. Please cite which articles used in the paper.
The topic t cover is either Industry Analysis or Competitive Advantage.
Articles: 1. Looking inside for competitive advantage (By Jay B. Barney)
2. Competing on Resources (By David J. Collis and Cynthia A. Montgomery)
3. Substainable Advantage (By Pankaj Ghemawat)