Read pp. 270-271 "Keeping on Trucking" from the text book by Perloff, Jeffery, and Brander, James (2017). Managerial Economics and Strategy. 2nd edition. Upper Saddle River, NJ: Pearson. After reading the case, locate another outside source/article and provide a real life example complete with the challenges and outcome. The analysis should be 1-2 pages in APA format including in text citations and Reference page and upload this to the assignments here.
Perloff, Jeffery, and Brander, James (2017). Managerial Economics and Strategy. 2nd edition. Upper Saddle River, NJ: Pearson. ISBN-10: 0-13-416787-2. ISBN-13: 978 0-13-416787-9.