Literature Review
Read literature on the topic of marketing and provide a critical summary, comparison and evaluation on the definitions of marketing.
EAP 1 students need to review 4 sources and EAP 2 students need to evaluate 6 sources.
A literature review is always in the style of an essay with an introduction, body and conclusion. Provide a list of references using Harvard Style Referencing.
Word limit: 500 words/700 words.
Textbook -
ALL MARKETERS ARE LIARS THE POWER OF TELLING AUTHENTIC STORIES IN A LOW-TRUST WORLD by Seth Godin
Principle of Marketing by Kotler and Armstrong