Problem: Many loyal customers like the person ability of purchasing crafts at art fairs and often having the chance to interact with the artisans themselves. What is one way you might react to concerns that online shopping will be less personable? Showcase artist profiles on your website with detailed information about their craft. Separate online and in-person inventories so customers have to shop online to access all the products. Set up a customer service email to respond to concerns. Shift organizational values to focus on innovation over craft.