Please write a short essay for each equation, please using citations, critical thinking and focus on theories.
Problem 1: Explain the rational choice theory of consumer decision-making. Then, present at least two critiques of the theory. Finally, introduce one alternative theory of how we make decisions.
Problem 2: Please describe Freud's theory of the self. Then, explain how early marketers used Freud's theory to influence consumer behaviour.
Problem 3: How have consumer researchers used sociopolitical models to enhance our understanding of consumption? Please refer to at least three theories from the readings and lectures in answering.
Problem 4: Please discuss the phenomenon of gendered marketing. In doing so, explain both the managerial and consumer welfare perspectives on gendered marketing. In answering, please be sure to include a clear definition of gender.