Rating commercial websites in the b2c or b2b
Problem: Design a scorecard for rating commercial websites in the business-to-consumer (B2C) or business-to-business (B2B) area and discuss what the 5-10 categories would be and why they are important to a site's success.
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Compare the examples you have selected in the following areas and include your recommendations as if you were the manager in charge of the control functions:
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How do the steps in making purchase decisions differ for B2B vs. B2C customers? Would marketing create different models for each?
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Design a scorecard for rating commercial websites in the business-to-consumer (B2C) or business-to-business (B2B) area
What is the annual rate on the bank loan? Should Gordon Ltd. borrow the money to take the discount?
Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?
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A study was done of the efficacy and safety of zidovudine (AZT) in reducing the risk of mother to infant AIDS transmission2.
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