Rate affecting the choice of data collection mode, Marketing Research

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Rate affecting the choice of data collection mode

Assignment:

Q1. How does the incidence rate affect the choice of a data collection mode?
Q2. Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the last week? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Rate affecting the choice of data collection mode

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Marketing Research: Rate affecting the choice of data collection mode

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