Questions regarding "Elements of Product Planning for Goods and Services", "Product Management and New-Product DEvelopment" in Principles of Marketing.
A. Why do you think that within the “Product” category of the 4Ps, that Services are growing faster than Physical Products? Think of what you know about Consumer Behavior, including demographics and psychographics.
What’s expected from products now is more than before. Example cars now have more technology and software so they need more services than before. Houses now needs a lot of maintenance
B. How might this impact the job opportunities and career choices of the future?