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questionbased on the above case study answer the

QUESTION

Based on the above case study, answer the following questions-

(a) In five points, explain the success of Hamsley

(b) Explain what ‘personalisation' is and give two ways of how it can be achieved through Hamsley's website

(d) Explain how the site is used to inform new product development. Suggest other methods of e-marketing that Hamsley could use

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