Question: Its for my class on Public Relations.
BOOK: ISBN number is 9780134170114. It's called The Practice of Public Relations edition 13.
Hello, Looking for help figuring out resolutions to a Case Study
Up Your Bucket for a Wonderful Cause
Questions ARE:
1. What lessons can a nonprofit public relations manager learn from the Ice Bucket Challenge?
2. Were you the public relations advisor to ALS, how would you answer the critics of the Ice Bucket Challenge?
3. How should ALS build on the recognition and donations it received from the Ice Bucket Challenge?