QUESTION 1
You have recently been appointed as consultant in a company to review its vision and mission statements. Your first task is to introduce the subject to top management. Discuss the key issues that you would include in your presentation
QUESTION 2
(a) Some of the main objectives of the Value Chain Analysis are to enhance a firm's competitiveness, reduce its costs, increase its market
share and improve overall profitability. Discuss each of these four objectives
(b) Value Chain Analysis involves cost analysis, differentiation analysis and linkage analysis. Discuss each of these main components of value chain analysis