Question 1:
Using suitable examples, outline and discuss each of the subsequent three generic strategies suggested by Michael Porter as being the three main alternative strategies which a company may select from, in the pursuit of a competitive advantage:
(a) Cost leadership
(b) Differentiation
(c) Focus.
Question 2:
Show the use of the technique of ‘Value Chain Analysis' in conducting an internal appraisal of a company's competitive weaknesses and strengths.