QUESTION 1
The value chain is an important tool in strategic management. For instance, it can be used by a firm to improve its cost competitiveness. Discuss the options available to the firm to reduce cost while focusing on: (i) its own operations (ii) its suppliers and (iii) its distributors.
QUESTION 2
Discuss the various types of grand strategies that a firm can use to grow and boost sales. Support your answer with suitable examples
QUESTION 3
Pearce and Robinson propose four types of controls to evaluate and control strategies. Describe each of these types of controls
QUESTION 4
Write short notes on the following-
a) The Porter's five forces model
b) Role of the mission statement
c) Defensive strategies