question 1swot matrix is one of the principal, Management Theories

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question 1swot matrix is one of the principal

QUESTION 1

SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix-

(a) Explain what you understand by internal analysis

(b) Explain what you understand by external analysis

QUESTION 2

Explain what you understand by segmentation and comment on the criteria of segmentation.

QUESTION 3

Comment on the concept of competitive advantage. Use specific illustrations for the destination of Mauritius

QUESTION 4

Elaborate on each of the steps of the methodology of strategic diagnostic

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Management Theories: question 1swot matrix is one of the principal

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