question 1select any banking service company that


Question 1:

Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company.

Question 2:

The five stages make a good framework from which to evaluate the customer's buying decision process. Identify the five phases of the purchase process and describe what happens during each of the stage, illustrating with examples.

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Marketing Management: question 1select any banking service company that
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