Question 1:
Mauritian sugar companies decide to go and invest in sugar cane farming and sugar production in an African country. What sort of study must they carry out on the country before taking a final decision? What information would they look for in this study?
Question 2:
(a) Carry out a PORTER's FIVE FORCES analysis of the beer industry in Mauritius.
(b) How would you assess the attractiveness of the beer industry for a new entrant?
Question 3:
(a) What is competitive advantage?
(b) According to Michael Porter, what are the possible strategic positioning to achieve competitive advantage? Explain, what each is and what is required for a company to position itself in such a way.
(c) Which positioning should be avoided?