QUESTION 1
In a period of economic recession and low room occupancy, devise and explain the outlines of a marketing strategy with a view to increase
(i) the sale of rooms
(ii) rate of occupancy
(iii) duration of stay
(iv) rooms turnover in terms of revenue
QUESTION 2
Explain the following:
(i) Paid out
(ii) Corporate rate
(iii) Crew rate
(iv) Rack rate
(v) Back-to-back rate
(vi) Airline rate
QUESTION 3
Discuss in detail the duties and responsibilities of the Front Office Manager and explain why he/she is a key player in the Rooms Division Management?
QUESTION 4
Discuss the relationship between the various sections of the Rooms Division Department and the Financial Department. Support your answer with real life examples from the industry
QUESTION 5
Explain how and why the Rooms Division Management is heavily dependent on an effective communication system. Support your answer with relevant examples