question 1i describe briefly characteristics of, Marketing Management

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question 1i describe briefly characteristics of

Question 1:

(i). Describe briefly characteristics of relationship marketing.

(ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline benefits of this practice to salespersons and the organisation.

Question 2:

(i). Identify and describe briefly an IT enabled service.

(ii). Describe 3 ethical issues to be considered with the service mentioned above in Q5 (i).

(iii). Outline 3 consumer values related to your answer in Q5 (i).

(iv). How can technology be used effectively for consumer welfare?

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