Question 1:
Elaborate on the following business strategies giving examples, and discuss under what circumstances these business strategies are applied.
a) Forward integration
b) Product development
c) Conglomerate diversification
d) Retrenchment
Question 2:
(i) Explain the components in an ideal mission statement of a business organisation?
ii) Using the above components of a mission statement, write a model mission statement for the organisation where you are working/studying which can be used by your organisation in future?.