Question 1:
Discuss the application of the marketing mix concept to an effective online marketing strategy.
Question 2:
Good web content management and good internet advertising are essential prerequisites to a successful ecommerce marketing strategy. Discuss.
Question 3:
Explain how small businesses in the tourism industry benefit from e-commerce.
Question 4:
"Though often used interchangeably, e-business is much more than e-commerce". Do you agree?