Question 1
Describe the stages in consumer decision making process
Question 2
Define Product line and its strategies
Question 3
Write a short notes on
- Steps for positioning a product
- Types of target marketing strategies
- Types of target marketing strategies
Question 4
Write a short notes on
A. Components of Brand Equity
B. Types of Branding strategies with examples
Question 5
Explain the steps in Business Buying process
Question 6
Explain the International Promotions Policy