QUESTION 1
(a)Using your awareness of typography and design, make a new logo manually for only one of the following-
(i) Naruto Forever [A new version of Naruto]
(ii) Floral Spa [a classy and personalized Spa]
(iii) Neutral [a new BPO centre outsourcing health patients databases]
(iv) Blue [a new t-shirt style for young ladies mostly]
The logo should compulsorily consist of the name and can include a design accordingly. The logo should be aesthetic and coloured
QUESTION 2
(a) Using diagrams wherever appropriate, explain the fundamental differences between the following-
(i) Tracking and leading
(ii) Blackletter and Sans Serif fonts
(iii) Epigraphy and palaeography
(b) Using the word Mauritius, heavenly yours in a suitable and well designed typeface of your choice, label the following in a diagram-
(i) Cap height
(ii) Baseline
(iii) Median
(iv) Ascent & x-height only
You will have to fit the tagline in a space of 25cmx3cm. Calculations should be clearly shown; the lettering should be both upper and lower case
QUESTION 3
(a) The marketing officer of Savon National comes to you and states that he would like to make a re-branding campaign for the product as sales has reduced considerably. You are asked to work out the following
(i) A flowchart that could help him understand the design process
(ii) Using a brainstorming or any ideation method develop a slogan for the rebranding campaign
(iii) Show how this slogan will look on a billboard. Design can also be shown but principles of typography should be followed
QUESTION 4
(a) List the factors that you would consider when preparing or editing a body copy for a newsletter
(b) Describe in thorough details the specifications points used for choosing a good headline for any artwork
(c) State the recommended type size to match readership of the following audience
(i) 40-65 age group
(ii) General public
(iii) Beginning readers and children