Question 1:
(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?
(b) (b) Is Customer loyalty synonymous to profitability?
Question 2:
(a) What is total customer satisfaction?
(b) How can customer satisfaction be measured?
(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.
Question 3:
Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.
Question 4:
Write short notes on the following, with suitable examples regarding its implication for marketing discipline:
(a) Vicarious learning
(b) Concept of Cognitive Dissonance
(c) Cultural Shift
(d) Paradox of value
(e) Elaboration Likelihood Model