question 1a explain the concept of synergyb using, Management Theories

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question 1a explain the concept of synergyb using

QUESTION 1

(a) Explain the concept of synergy

(b) Using examples, discuss the main areas/sources of potential synergy when two companies merge

QUESTION 2

Evaluate Ansoff's "Product /Market Matrix" as a framework for identifying alternative strategic directions for growth

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Management Theories: question 1a explain the concept of synergyb using

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