question 1a explain the bcg matrixb you are, Management Theories

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question 1a explain the bcg matrixb you are

QUESTION 1

(a) Explain the BCG matrix

(b) You are required to discuss the limitations of the BCG matrix as a tool/technique used in formulating corporate strategy

QUESTION 2

(a) Distinguish between Corporate, Business and Functional Strategies

(b) Discuss the Ansoff's product market strategies

QUESTION 3

According to M Porter, there are three generic competitive strategies - Cost Leadership, Differentiation and Competitive Scope. Discuss

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Management Theories: question 1a explain the bcg matrixb you are

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