Question 1:
(a) Explain in details the 5 main E-Business Models.
(b) Explain the different factors to be taken into consideration in order to manage an E-Business infrastructure.
(c) What are the relevant components of an e-business model?
(d) What is Web stickiness and how important is stickiness?
Question 2:
(a) Virtual Marketplace will be categorised into 4 virtual marketplaces:
(i) A virtual Information Space
(ii) A virtual Communication Space
(iii) A virtual Distribution Space
(iv) A virtual Transaction Space
Explain the 4 virtual marketplaces in details.
(b) Explain briefly two online advertising methods.
(c) "Online advertising has added a dimension to advertising by introducing interactivity, low cost, personalization, long availability, and instant response possibilities." Explain each of the features of online advertising mentioned above.
(d) Describe advantages and 5 disadvantages of E_mail marketing.