Question 1
a) Explain a purchase repertoire (or evoked set) and suggest how Marketing Communications might assist perceptual selection.
b) Show the seven core value groups and identify their prime core values.
Question 2
You are a financial analyst in a large organization and you are asked to prepare a brief paper outlining the main ideas behind marginal analysis to be published in the house-journal. Besides, you are recommended to state the main drawbacks related with this approach and why it is a rare method among organizations which implement it.
Question 3
a) Describe the role of internal Marketing Communication.
b) Explain the elements of strategic credibility.