Question 1:
(a) Distinguish between destination branding and country branding?
(b) Market Research is of paramount importance prior to developing a branding and a communication plan. Discuss the market research process for collecting data to design a branding and communication plan?
Question 2:
Write short notes on all of the followings:
- Discuss the role of air access policy in reinforcing brand quality
- Define the concept of integrated communication?
- Relationship between the media and the Ladder of Communication Effect?