Question 1:
a)  As an event organiser you need to target the right audience/visitor  group. Taking a festival [local, regional or national]  - explain the event and the ideal target group/s.
b)  What media and communication strategy would you use to  successfully contact and stimulate your target group/s.
Question 2:
The end of an event also needs professional management. As one of the  deputy mangers of a conference centre, write a short report to your manger  outlining the essential actives post event.