Question 1. If you lose one customer who spends $50 per month, what is the net loss over a decade?
Question 2. What is one of the benefits of treating customers fairly to generate customer loyalty?
- They will always refer 15 people to you.
- It will generate positive feelings.
- They will always put up positive reviews online.
- It will generate a sense of accomplishment.
Question 3. Which of these core customer service competencies requires an ability to listen to the customer and assess their situation?
- Ability to communicate effectively
- Acceptance of ownership
- Ability to manage knowledge
- Ability to use empowerment
Question 4. Which of these is not true of electronic customer service via websites?
- Electronic customer service can produce frustrated customers.
- Electronic customer service can completely replace phone calls.
- Your company can end up with a failed website.
- Installing an electronic customer service solution can be costly.
Question 5. Which one of these is not regarded as a potential turnoff to customers?
- Merchandise prices not marked; price check required
- Having to wait too long
- Dirty facilities, particularly restrooms
- Product bundling
Question 6. Which of the following is not a best practice for phone conversations?
- Address people with courtesy titles
- Keep your conversation businesslike
- Keep your conversation tactful
- Always try to sell the customer an upgrade
Question 7. Which of these company behaviors can prevent receiving customer feedback entirely?
- Having a minimum phone conversation time
- Mailing thank-you notes
- Having a "no complaints" policy
- Creating a recognition culture in your company
Question 8. What is it called when people pretend to be listening, but aren't really paying attention?
- Being a wide asleep listener
- Being a fake friend
- Being in the no-attention zone
- Being an active-automatic listener
Question 9. Which of these is not a nonverbal cue that can help with active listening?
- Appearing concerned
- Maintaining good eye contact
- Nodding
- Asking for clarification
Question 10. What does the concept of service recovery mean?
- Problem situations can be prevented entirely
- Customer loyalty is destroyed by any problem, even if resolved
- Customers can perform services for your business in exchange for goods
- Acknowledging and addressing complaints helps create loyalty