Question 1) Explain the concept of Service mapping with example
Question 2) A. Factors that influence customer expectations
B. Pricing strategies followed in service organizations based on customer perceptions
Question 3) Explain the concept of Service Blueprinting with an example
Question 4) Explain the positioning strategies of services
Question 5) Discuss about the marketing of services in Banking sector, Airline industry, and Hospitality sector
Question 6) Write a short notes on-
A. Service Delivery Process
B. service Design