Question 1 Discuss the Visualisation strategy in advertising and the components of Visualisation strategy
Question 2 Describe the elements of execution of advertising in brief
Question 3 Explain the persuasion techniques (any 10) used in advertising
Question 4 Describe the Tools and Techniques(any 10 ) of Sales Promotion in brief
Question 5 What is a full service agency? What are specialist agencies? Why are they needed?
Question 6 Discuss the following theories of Advertising-
- The Cognitive-Response Theory
- The Stimulus-Response Theory
- The Dual-process Theory
- The Resource Matching Theory
- Cognitive Dissonance theory