Question 1 Briefly describe the four pillars of category management
Question 2 Explain opportunity analysis
Question 3 What are the additional tools used through out the category management process. Explain them
Question 4 Discuss implementation plan for sourcing strategies and explain its components
Question 5 Briefly explain the steps involved in options generation process
Question 6 There are many challenges involved in the process of category management based on the FMCG principles. Explain the challenges