Quantum Enterprises currently sells a piece of luggage for $200. An aggressive competitor has announced plans for a similar product that will be sold for $170. Quantum's marketing department believes that if the price is dropped to meet competition, unit sales will increase by 10%. The current cost to manufacture and distribute the luggage is $130, and Quantum has a profit goal of 30% of sales. If Quantum meets competitive selling prices, what must happen to the company's manufacturing and distribution cost?
Nothing, because the costs are within defined ranges and can actually increase by $10.00.
Nothing, because the costs are within defined ranges and can actually increase by $24.00.
Costs must decrease by $11.00.
Costs must decrease by $39.00.
None of these.