What is the meaning of marketing? What are the benefits and shortcomings of incorporating marketing in the sales function of the organization? Do you think that marketing must be included as part of sales organization in a company? Why or why not? Is sale incorporated in marketing in your organization? (In different paragraph) choose an organization with which you’re familiar. How does your selected organization employ the different elements of marketing mix? How does the marketing mix affect the development of your selected organization’s marketing tactics and strategy? How can your selected organization employ quantifiable components to evaluate, monitor, and control marketing effectiveness?