Pfizer. Industry Overview. Evaluate the external environment of the company, and evaluate the competitive standing of your company within this environment. Such an evaluation should involve examining the different forces that drive the industry, both qualitatively as well as quantitatively. For example, the report could qualitatively examine the different forces and trends of the industry, whereas quantitatively it could evaluate the profitability and growth potential of the market.
What analysis do I use to evaluate:
qualitatively examine the different forces and trends of the industry?
quantitatively it could evaluate the profitability and growth potential of the market?