Q1:The most important characteristic of effective advertising is:
Execution TimingCreativityStrategy
Q2:For which of the following products is its manufacturer most likely to use intensive distribution?
Waterford crystal Harry Potter books Hershey chocolate bars Pepperidge Farm cherry turnoversRefrigeratorsQ3:Bubba's Frozen Barbecue Sandwiches contain pork drenched with a vinegar-based barbecue sauce. It would not be popular in Texas where barbecue lovers want goat meat, or in the Carolinas where a mustard-based sauce is preferred. Given this information, Bubba's should use _____ segmentation.
geographic buying condition demographic personality behavioristic
Q4.When the Federal Trade Commission determines that an ad is deceptive or unfair, it can: require the advertiser to run cooperative advertising. convince the advertiser to sign a consent decree. force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns.require the advertiser to pay reimbursements to all consumers who believed the advertsing. place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns.