Q. What do you mean by Promotion Mix?
Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales promotion, publicity, advertising, personal selling and direct marketing. Promotion mix demotes to totality of efforts made by the firm to communicate with the wholesaler to retailer to present customer and potential customers and general public. Additionally to five promotional tools named above promotion mix also include Packaging, Product design and labelling. For instance:-Instruction as well as information given on the package like------ date of expiry, ingredients, date of manufacturing, how to use it, where to store it, side effect, price etc. every these give the message to the consumer.