q examples of external failure cost the customer


Q. Examples of external failure cost

The customer perspective can control performance by the assessment of external quality failure.  Costs incurred after the customer has received the good or service. 

  • Administration of customer service and complaints
  • Cost of faulty product returns
  • Cost of product liability and warranty claims e.g. damages and repairs
  • Cost of free repairs and replacements for returns under guarantee
  • Loss of customer goodwill and brand reputation

 

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