Q. Evaluation of advertising media - Magazines and Journals?
Are one more form of print media. These are published regularly at regular intervals like fortnightly as well monthly also quarterly and annually. Magazines are classified as:
- Consumer-magazines
- Special interest magazines
- Business magazines
- Regional magazines
- Professional magazines
Advantages:-
- Flexibility
- Long life Span
- Better Quality
- Leisure Readership
- Credibility
Disadvantages:-
- Limited Reach
- Long Life Span
- Overloaded with Ads
- Delayed Readership
- High Cost
- Disadvantages of Print Media
- High Cost