Q. Evaluation of Advertising Media - Newspaper?
Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:
- Local Advertisement
- National Advertisement
- Classified Advertisement
- Special Ads and Inserts
Advantages:-
- Wide coverage
- Low cost per reader
- Flexibility
- Quick delivery of message
- Geographical Selectivity
- More Credibility
- Most appropriate for Comparative-Advertising.
Disadvantages
- Short life span
- Limited coverage
- Advertisement Overload
- Poor Production
- Wasteful Circulation
- Proves expensive if Number of Customer is less