Q. Essentials of Headlines for advertisement?
Essentials of Headlines:-
- It must be attractive.
- It must be brief.
- It must be easy to memorise.
- It must narrate the whole of message in nutshell
- It must arouse the interest to read further ad-copy.
- It must be original, unique, different, innovative and specific.
- Its type-size must be large enough to contrast from rest of ad copy.
- It should be linked with rest of ad-copy.