The Push-Pull Marketing Strategy
• Write a brief paragraph, in your own words, that defines the concept of both the push channel strategy and the pull channel strategy.
• Write a brief paragraph that cites a real company that would use both the push strategy and the pull channel strategy.
• Write a brief paragraph, in your own words, stating which strategy you believe is the more effective strategy usually and your rationale for making that statement.
Part 2 - There are 3 basic forms of Product Advertising.
• Locate a print advertisement (magazines, newspapers, direct mail, etc.) that has a special appeal to you personally.
• Write a comprehensive description of that advertisement so that your classmates can easily visualize it.
• Cite the publication source of the advertisement and the date it was published.
• Define how many of the three forms this advertisement fulfills.
• Describe, in your own words, why you believe this advertisement is effective on you and potentially others in the marketplace.
Part 3 - There are 10 tools listed in your textbook as Customer-oriented Sales promotions. Only two of these tools, coupons and rebates, are being considered for this assignment.
• Write a brief paragraph describing, in your own words, the concept of coupons as a sales promotion tool, and provide an example within your paragraph of a company that uses coupons.
• Write a brief paragraph describing, in your own words, the concept of rebates as a sales promotion tool, and provide an example within your paragraph of a company that uses rebates.
• Write a comprehensive paragraph that compares the pros and cons of the 2 sales promotion tools from your perspective; include a statement as to which of the sales promotional tools appeals to you more, and state your rationale for that choice.