Question: Write an Excellent Vision and Mission Statement for Novartis AG
Purpose: This exercise is designed to give you practice developing from scratch or improving an existing vision and mission statement.
Instructions:
Step 1 Go to the Novartis AG website and look for the company's vision statement and mission statement. Look at https://www.novartis.com/about-us. Recall from Chapter 4 that companies use different names or titles for these documents.
Step 2 Prepare an improved vision and mission statement for Novartis AG whether or not you were able to find these statements on the company's website or in the firm's Annual Report.