Question: Develop a SPACE Matrix for Unilever
Purpose: Should Unilever pursue aggressive, conservative, competitive, or defensive strategies? Develop a SPACE Matrix for Unilever to answer this question. Elaborate on the strategic implications of your directional vector. Be specific in terms of strategies that could benefit Unilever.
Instructions
Step 1 Join with two other persons in class and develop a joint SPACE Matrix for Unilever.
Step 2 Diagram your SPACE Matrix on the board. Compare your matrix with other teams' matrices.
Step 3 Discuss the implications of your SPACE Matrix