Task: Purpose and Value of Integrated Marketing
Write a paper in which you describe the purpose and value of integrated marketing. In the paper determine how you think the company could use an integrated marketing campaign for any products they sell. Address the following in your paper:
How might the company benefit from having an integrated marketing plan?
What strategies might the company want to consider to generate specific marketing outcomes?
What analysis will be needed to generate those outcomes?
APA standards with renferences