Choose a company for your Purpose and Value of Integrated Marketing Paper; this company will be employed in subsequent assignments. You might NOT select Starbucks, Apple, or McDonald's. You selected company must give a product or service which is sold in the U.S. and that is mass marketed.
Write down a 700 to 1,050 word paper in which you briefly explain the purpose and value of integrated marketing (in around 200 words). Research how the products and/or services of your preferred company are marketed and find out whether or not the company has an integrated marketing campaign for one of the products or services that they sell. Address the given in your paper by using your remaining word count:
If the company consists of an integrated marketing plan for the product or service, describe what its component are and explain the value that the integrated marketing plan adds to the company.
If the company doesn't have an integrated marketing plan for the product or service, describe how the company could integrate its marketing efforts and explain how the company might benefit from having an integrated marketing plan.
Format your paper consistent with the APA 6th Edition rules.