Can you assist me with the assignment?
You are to prepare a report for your supervisor on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country.
Use information on the U.S. for the following information:
- Total numbers in the U.S.
- Percent of the total U. S. population
- Rate of growth
- Ave. household size
- Average age
- % with college degrees
- Ave. or median income levels
- Geographic location(s) --metro, states, etc.
- Purchasing habits: identify specific products and/or brands which show above average usage for each group
- Best media to use to target each group