Purchasing from a foreign vendor can take a long time. Jean is from the United States and has been in business for 20 years, there are certain assumptions you could make about her behavior. There are also assumptions you could make about a business person from four countries(south africa,italy,china and columbia) under consideration.
(i). Based on Hofstede’s cultural dimensions, with which country might Jean be able to develop a faster relationship with a business person of her age(45) and gender? Why?
Because of some of your suggestions, Jean has decided to consider expanding her product offering to include other countries. She already believes Italy might be a good match. Other countries she is considering are Ukraine, Indonesia, Costa Rica, Zambia and Thailand.
(ii) How can you help her determine if any of these countries (other than Italy) would be good to start business with? What factors do you use to develop an export program? Jean says you have to pick one. Which one would you recommend and why?