Purchasing a package based on a cursory comparison


Question: When Andrew went shopping, he noticed different brands of cookies on the shelf of a supermarket. He purchased a package based on a cursory comparison of other brands on the shelf. What kind of a purchase was made by him? Question Select one: A. Complex decision-making B. Inertial purchasing C. Impulse buying D. High-involvement purchasing

 

 

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Marketing Management: Purchasing a package based on a cursory comparison
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